That four-minute video, launched in January, has earned more than 154 million views on YouTube. Taking third place is Entertainment One’s popular Peppa Pig brand with the hour-long “Peppa Pig Goes to Digger World! Parents’ Day Special,” which has more than 31 million views on YouTube. It’s one of the few non-musical or nursery rhyme-focused videos to make it into the top-10. The other non-musical videos also come from some of the biggest brands in kids entertainment, including Nick Jr.’s short video “Junior Dress Up Party! ft. Parents need to know that Mother Goose Club is an award-winning YouTube channel featuring videos that teach preschoolers important early literacy skills like number and letter recognition, letter sounds, color names, and rhyming. 6″ (25 million views) at number four and Disney Junior UK’s short “PJ Masks | The Easter Egg Hunt” (2 million views) comes in at number eight. The programming blends animated scenery and characterization with live-action cast members dressed in bold, colorful. YouTube Kids is slowly growing its reach with UK preschoolers, with 22% using the platform to view content in 2019, up from 21% in 2018, according to market research firm Childwise. The platform went through some shifts this year after YouTube agreed to pay US$170 million to the FTC and New York Attorney General to settle allegations that it was violating children’s privacy laws. The full list of the most popular videos on the platform from 2019 is: The day after it reached that agreement, YouTube launched a US$100 million fund to help content makers create original kids content for its platforms globally, after it was announced that targeted ads would be removed from videos made for kids.
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